BBFL expands nationwide product access through strategic alliances

August 21, 2024 (MLN): As part of its strategic business plan, Big Bird Foods Limited (PSX: BBFL) has formed strategic partnerships to distribute premium products throughout Pakistan, targeting both B2C customers and select B2B clients.

This move aims to enhance product availability on a nationwide scale.

The following B2B clients have been added to the customer list and BBFL's product will be used exclusively for all menu items:

• Johnny & Jugnu - Lahore
• Pizza Junction - 3 Branches, Lahore
• Al Khan Catering, Lahore

Furthermore, Big Bird Foods' Products will also be available at the following Retail outlets:

• Premier Mart - DHA Phase 6, Lahore
• Omaima Mart - DHA Phase 7, Lahore
• The Mart - Karachi
• Marhaba - Hyderabad

These collaborations mark a significant milestone for Big Bird Foods Limited, expanding its footprint across Lahore, Karachi and Hyderabad.

The introduction of BBFL's products in these prominent locations will boost consumer access and further our commitment to delivering top-notch food offerings to a broader audience.

Based on the contractual agreements, the above contracts will increase the company's revenue by at least Rs800 million to Rs1 billion on an annual basis (10% - 15% - increment in annual sales).

"We remain committed to the growth and continuous enhancement of our product portfolio and distribution network, creating value for our shareholders and consumers alike," the company added.

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