IMAGE: A stitch in time saves the bottom line

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MG News | October 07, 2025 at 10:11 AM GMT+05:00

October 07, 2025 (MLN): Image Pakistan Limited (PSX: IMAGE) has released its consolidated profit and loss statement, revealing a spectacular financial performance in 2025 with Profit After Taxation skyrocketing by 90.39% to Rs759.47 million from Rs398.91m in 2024.

The impressive growth was primarily fueled by robust top-line expansion, as revenue increased by 15.67%, rising from Rs3.973 billion in 2024 to Rs4.595bn in 2025.

The company's Gross Profit surged by 37.27% to Rs2.125bn, significantly outpacing revenue growth.

The Gross Profit Margin improved substantially from 38.96% in 2024 to 46.25% in 2025.

Operating Profit showed exceptional growth, leaping by 87.24% to Rs1.13bn. This was partially supported by a slight reduction in Distribution and Selling Expenses (-0.88%).

The massive gains flowed through to the bottom line, resulting in Profit Before Taxation nearly doubling with an increase of 92.23% to Rs922.82m.

The Net Profit Margin (Profit After Tax / Revenue) significantly expanded from 10.04% in 2024 to 16.53% in 2025, demonstrating a substantial improvement in overall operational efficiency and profitability.

While performance was stellar across the board, the company reported a massive increase in financing expenses. Finance Cost shot up by 77.44% to Rs179.87m, and Total Finance and Other Charges increased by 67.88%.

This suggests the company may have significantly increased its borrowings or faced higher interest rates during the year.

Due to the exceptional profit growth, Earnings Per Share (basic & diluted) rose by 18.71% from Rs2.78 in 2024 to Rs3.30 in 2025.

Particulars

2025

2024

% Change

Revenue

4595031118

3972544762

15.67

Cost of sales

-2470194852

-2424671909

1.88

Gross profit

2124836266

1547872853

37.27

Distribution and selling expenses

-630202436

-635782822

-0.88

Administrative expenses

-334006932

-308848452

8.15

Total operating expenses

-964209368

-944631274

2.07

Other income / (loss)

-30288588

443150

-

Operating profit

1130338310

603684729

87.24

Finance cost

-179865531

-101368578

77.44

Other charges

-27652432

-22243577

24.32

Total finance and other charges

-207517963

-123612155

67.88

Profit before taxation

922820347

480072574

92.23

Taxation

-163352085

-81161676

101.27

Profit after taxation

759468262

398910898

90.39

Earning per share - basic & diluted

3.30

2.78

18.71

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