IMAGE: A stitch in time saves the bottom line

MG News | October 07, 2025 at 10:11 AM GMT+05:00

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October 07, 2025 (MLN): Image Pakistan Limited (PSX: IMAGE) has released its consolidated profit and loss statement, revealing a spectacular financial performance in 2025 with Profit After Taxation skyrocketing by 90.39% to $Rs759.47 million$ from $Rs398.91m$ in 2024.

The impressive growth was primarily fueled by robust top-line expansion, as revenue increased by 15.67%, rising from Rs3.973 billion in 2024 to Rs4.595bn in 2025.

The company's Gross Profit surged by 37.27% to Rs2.125bn, significantly outpacing revenue growth.

The Gross Profit Margin improved substantially from 38.96% in 2024 to 46.25% in 2025.

Operating Profit showed exceptional growth, leaping by 87.24% to Rs1.13bn . This was partially supported by a slight reduction in Distribution and Selling Expenses (-0.88%).

The massive gains flowed through to the bottom line, resulting in Profit Before Taxation nearly doubling with an increase of 92.23% to Rs922.82m .

The Net Profit Margin (Profit After Tax / Revenue) significantly expanded from 10.04% in 2024 to 16.53% in 2025, demonstrating a substantial improvement in overall operational efficiency and profitability.

While performance was stellar across the board, the company reported a massive increase in financing expenses. Finance Cost shot up by 77.44% to $Rs179.87m$ , and Total Finance and Other Charges increased by 67.88%.

This suggests the company may have significantly increased its borrowings or faced higher interest rates during the year.

Due to the exceptional profit growth, Earnings Per Share (basic & diluted) rose by 18.71% from $Rs2.78$ in 2024 to Rs3.30 in 2025.

Particulars	2025	2024	% Change
Revenue	4595031118	3972544762	15.67
Cost of sales	-2470194852	-2424671909	1.88
Gross profit	2124836266	1547872853	37.27
Distribution and selling expenses	-630202436	-635782822	-0.88
Administrative expenses	-334006932	-308848452	8.15
Total operating expenses	-964209368	-944631274	2.07
Other income / (loss)	-30288588	443150	-
Operating profit	1130338310	603684729	87.24
Finance cost	-179865531	-101368578	77.44
Other charges	-27652432	-22243577	24.32
Total finance and other charges	-207517963	-123612155	67.88
Profit before taxation	922820347	480072574	92.23
Taxation	-163352085	-81161676	101.27
Profit after taxation	759468262	398910898	90.39
Earning per share - basic & diluted	3.30	2.78	18.71

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