Big Bird Foods deepens retail push with Imtiaz placement

May 12, 2026 (MLN): Big Bird Foods Limited (PSX:BBFL)  has secured placement of its value-added product range across 27 outlets of Imtiaz Super Market nationwide, expanding its retail footprint in the modern trade channel.

The move is part of the company's broader strategy to strengthen its presence in the retail segment alongside its established food service and corporate business.

Imtiaz Super Market is one of Pakistan's prominent modern retail chains with a growing nationwide presence across grocery, fresh, and frozen food categories.

The company's management anticipates the arrangement could contribute Rs2 to 2.5 billion in annual revenues upon full rollout and stabilization, though it cautioned that actual results may vary depending on product availability, rollout timelines, consumer demand, and overall market conditions.

The expanded retail presence is also expected to increase capacity utilization and improve fixed cost absorption, the company said.

The aforementioned information was disseminated through a notification to Exchange.

Copyright Mettis Link News