Pakistan sets $200m meat export target to Malaysia

November 21, 2025 (MLN): Pakistan has set an export target of $200 million for meat shipments to Malaysia as the government moves to finalize a detailed roadmap aimed at expanding access to one of Southeast Asia’s key halal markets.

The plan was reviewed at a high-level meeting of the Prime Minister’s Committee on Meat Exports held in Islamabad on November 20, bringing together federal officials and private-sector exporters, according to the Press Release. 

Officials discussed measures required for Pakistan to scale up exports, including upgrading grazing areas, improving disease control systems, and establishing laboratories for Foot-and-Mouth Disease (FMD) vaccines, a central requirement for accessing high-value markets.

Pakistan currently exports boneless meat in compliance with global standards, but a framework for exporting bone-in meat is still under development.

The committee noted that expanding buffalo meat exports will require targeted incentives and stronger processing and cold-chain systems to meet Malaysia’s quality and traceability standards.

Industry representatives were briefed on a new business model being prepared with private exporters, which the commerce ministry said is intended to streamline supply chains and address long-standing bottlenecks in the livestock sector.

Once finalized, the model will be presented to the Prime Minister for approval.

Malaysia remains a significant growth opportunity for Pakistan’s halal meat industry, which has faced constraints due to limited disease-free zones, inadequate certification systems, and gaps in transport infrastructure.

The proposed roadmap seeks to address these challenges to strengthen Pakistan’s footprint in regional meat trade.

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