Toyota sells 10.8mn vehicles, leads global sales in 2024

January 30, 2025 (MLN): Toyota Motor sold 10.8 million vehicles in 2024, it said on Thursday, remaining the world's top-selling automaker for a fifth straight year.

The Japanese automaker posted a 3.7% drop in global group unit sales last year, including those of compact car maker Daihatsu and truck unit Hino Motors.

The decline was largely due to a steep slump in sales in Japan where the automaker faced fallout from governance issues over certification test procedures, especially at Daihatsu.

Second-ranked German rival Volkswagen Group earlier this month reported a 2.3% decline, in unit sales last year to just over 9mn vehicles, as it seeks to cut costs at home and fight a price war in key market China.

Sales of Toyota's parent-only vehicles, which include those of its namesake and Lexus brands, fell 1.4% from a year earlier in 2024 to 10.2mn vehicles due to a double-digit decline in Japan.

Toyota sold a record number of cars overall, driven partly by strong demand for its hybrid vehicles in the United States.

However, it saw a 6.9% decline in unit sales in China due to intense price competition in the world's largest car market, as Reuters reported.

Of its parent-only sales, gasoline-electric hybrids made up a record 40.8%.

Battery electric vehicles accounted for 1.4%.

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