February 24, 2021: World’s most popular audio-streaming subscription service, Spotify, has been officially launched in Pakistan by Telenor Pakistan.
“Telenor Pakistan has become one of the first telcos to launch Spotify Premium in Pakistan and through this collaboration, the customers will be able to subscribe to Spotify Premium through their Telenor mobile balance and enjoy unlimited #MoreSeZyadaEntertainment” said a news release issued here on Wednesday.
This collaboration will enable Telenor Pakistan’s 47 million customers to access Spotify’s over 70 million tracks and over four billion playlists from around the world.
Users may also enjoy personalised music recommendations and discover new music.
The premium version offers ad-free music listening and allows access to many personalisation features such as the ability to curate specialised playlists and browse through a wide catalogue of local and international songs.
Subscribers will also have access to content offline and the service works on computers, smartphones, tablets, television and has the ‘Spotify Connect’ feature as well.
Commenting on the development, COO Telenor Pakistan said Khurrum Ashfaque, “The launch of Spotify Premium is a much-awaited news for music enthusiasts around the country.”
“Collaborating with Spotify to enable premium access has also furthered our ambition of bringing new and quality content to our local audiences and will also enable our local artists to tap into Spotify’s over 345 million listeners worldwide” he added.
Spotify is the world’s most popular audio streaming subscription service, with 345 million monthly listeners.