Intersec Saudi Arabia 2018 opened Tuesday in Jeddah, with 150 exhibitors from 20 countries looking to network and generate fresh business opportunities in the Kingdom’s $6.02 billion security, safety and fire protection market.
The exhibition was inaugurated at Jeddah Forums and Events venuein Jeddah by the Director of the General Department of Civil Defense in Jeddah, Dr. Talal bin Ibrahim Badawi, reported Saudi Gazette.
Intersec Saudi Arabia 2018 covers the key product groups of Commercial Security, Information Security, Perimeter & Physical Security, Homeland Security& Policing, Fire & Rescue, and Safety & Health.
It also features a three-day security and fire safety conference program, bringing together key stakeholders, regulators, government authorities, solution providers and end-users to discuss strategies and collaborative approaches for the Kingdom’s security, safety and fire protection industries.
The 2nd edition of the annual showcase runs until April 26 at the Jeddah Center for Forums & Events, with 500 brands enticing an expected turnout of 5,000-plus Saudi trade visitors across its three-day run.
The 69 percent international representation is underlined by the world’s top security companies on board in 2018, including the show’s official launch partners comprising Hikvision, Dahua Technologies, Axis Communications, Nedap, and Milestone Systems.
Other launch partners returning this year include Bristol, Dormakaba, Genetec, Harco Group, HID, NAFFCO, Promise Technology, BSIA, Al-Alameya Group and ZMR Technology Distribution, while headline debut exhibitors include 3M, Huawei, Mobotix, Virdi, Gatekeeper Security, Gallagher, and Saudi-based SFFECO (Saudi Factory for Fire Equipment).
Organized by Messe Frankfurt Middle East in partnership with Saudi-based and ACE Group, Intersec Saudi Arabia 2018 is officially backed by the Saudi Ministry of Health and the Saudi Safety & Security Department.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said, “The launch edition of Intersec Saudi Arabia last year was an unprecedented success, and we’re delighted with the response from returning exhibitors participating this week, spearheaded by our 15 launch partners along with other big industry names.
“It’s estimated that the combined value of the Kingdom’s commercial security, fire and safety and homeland security markets was $6.02 billion in 2017, while the Saudi Vision 2030, stabilization of oil prices, and economic pickup will all play a positive role in industry growth over the next few years.”
Hadi Al-Harith, CEO of ACE Exhibitions, said that intersec Saudi Arabia is organized in the backdrop of the huge demand in the Western Region for infrastructure security for various government and private sector establishments covering the cities of Makkah, Madinah, Taif, and the industrial city-port of Yanbu.
“Added to this is a new market segment that is opening-up in the Kingdom – the entertainment industry. Around 5,000 entertainment events are planned to be organized in 2018 and these events being of public nature would require a whole plethora of safety, security and fire prevention services for the new venues that will host these events,” added Al-Harith.
Among the many exhibitors this week eagerly seeking more business is Mobotix, which is showcasing its German-made intelligent IP video systems. Phillip Antoniou, Sales Director for Mobotix in the Middle East, Africa, and South East Europe, said he expects the company’s business volume in Saudi Arabia to grow year-on-year by 25-30 percent.
“Intersec Saudi Arabia is the most important security show in the Kingdom and we’re proud to exhibit and showcase our solutions to new prospects and to meet with our current channel partners,” said Antoniou. “We’ve our complete range of products including our Award winning M16 series of 6MP and Thermal solutions as well as a few surprises for the market.