Apple introduces Apple Business Essentials

November 11, 2021: Apple on Thursday announced Apple Business Essentials, a new service that brings together device management and iCloud storage into flexible subscription plans for small businesses with up to 500 employees.

The company also unveiled a new Apple Business Essentials app that enables employees to install apps for work and request support, the announcement said.

Available in beta now, the service supports small businesses through the total device management life cycle - from device setup to employee onboarding and device upgrades - while providing strong security, prioritized support, and secure data storage and backup, according to the announcement.

"Small businesses are at the core of our economy, and we're proud that Apple products play a role in helping these companies grow," said Susan Prescott, Apple's vice president of Enterprise and Education Marketing.

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