Symmetry Group Partners with Aleph Holdings

By MG News | January 06, 2025 at 01:45 PM GMT+05:00

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January 06, 2024 (MLN): Symmetry Group (PSX: SYM) has formed a partnership with Aleph Holdings, a company based in the UAE that offers advertising technology solutions in more than 140 markets, the notification issued to the local bourse.

Aleph Holdings also represents Spotify in the region.

Spotify, the largest digital music streaming platform, has over 550 million active users each month.

The platform's user base has also experienced significant growth in the local market.

Symmetry aims to generate around $5mn in additional business during the first year of its partnership with Aleph Holdings.

SYM is a leading digital technology and experiences company that specializes in the transformation and digitalization of critical business functions.

The company has expertise in digital strategy, transformation, artificial intelligence, digital commerce, data science, mobility, retail/research, and interactive marketing.

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