SBP expands the scope of National Financial Literacy Program to all over Pakistan

January 14, 2019 (MLN): In order to create awareness about the National Financial Literary Program (NFLP) and more specifically, sensitize the masses regarding the on-ground execution, a dedicated NFLP mass media campaign is being launched from January 15, 2019 through print, radio and social media, revealed an official press release.

As per the press release, the scope of the project has been extended to all 158 districts of the country, as earlier it was launched on pilot basis in 77 districts.

SBP is implementing NFLP as one of its flagship programs to provide basic financial education to unbanked & low-income strata, especially the youth & women.

Furthermore, it will enhance competitiveness, foster innovations and increase efficiency of the financial industry to provide better financial services to financially educated citizens.  

The program is funded from Asian Development Bank’s ‘Improving Access to Finance Facility’ and is being rolled-out in different phases to complete its objective of reaching one million beneficiaries in 5 years, through a unique public private model, which engages banking institutions and SBP-BSC field offices to impart NFLP messages in far-flung areas of Pakistan.

A dedicated NFLP toll free helpline and a dedicated website would also be launched from January 15, 2019 to facilitate public in getting information about the program, its features, schedule of ground iterations or any other information they deem require. 

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