Poultry industry has potential to contribute in country's export: PPA

September 26, 2018: Pakistan Poultry Association (PPA) on Wednesday said that the Rs. 800 billion poultry industry has a potential to contribute in increasing country’s exports by tapping the potential world markets.

Central Chairman Pakistan Poultry Association (PPA) Dr. Muhammad Aslam said there was a need to further explore the new markets and increase exports to the potential markets of United Arab Emirates, Saudi Arabia, Qatar, Afghanistan and Central Asian States (CARS).

Increasing exports through new potential markets would remove the internal issue of demand and supply and fluctuation of price in local markets, he chimed.

He also stressed the need for decrease in input costs to achieve competitiveness in international market.

He believed the business of processed chicken could not be successful in local markets as only less than 5 percent consumption has been registered in this regard.

He further noted that poultry industry needs support from the government for increasing financial assistance in “Prime Minister Export’s Enhance Package” including process meat, hatching and eggs.

He said that around 2.5 million people are directly or indirectly employed in poultry industry, therefore the government should evolve policy to shape the capacity programme for small farmers in rural areas to train them for industry's growth and provide more employment opportunities.

He also believed there was a need to reform the tax system and expand tax net in the country to enhance revenue for economic growth of the country.

Through reforms in country’s taxation system, the tax filers could increase from 1.2 million to 5 million, he added.

He affirmed that continuity in policy was must for reviving the confidence of business community and investors to provide conducive business environment for them in the country.

APP