Pakistan's optimism surges as 31% believe country is on the right track

March 01, 2025 (MLN): People's optimism in the country's overall direction has been on an exponential rise since its lowest point in September 2023, reaching the highest in 6 years in February 2025.

Currently, 31% of people in Pakistan now believe the country is on the right track, compared to 11% in August 2024 and the lowest of 2% in September 2023, according to the Consumer Confidence Survey 2025.

Optimism about the country's direction has significantly increased to 31% in Q1 2025 so far, versus 19% in Q4 2024, reaching the highest level in 6 years.

Improvement has been observed across all four provinces, including GB/AJK, as well as in both urban and rural areas.

Economic concerns significantly eased in 2025, with inflation dropping 18% points as a top worry among Pakistanis, making it the lowest in 4 years.

Pakistanis describe the country's current state of the economy as strong, which has increased by 500% since Q1 2024.

Over the past year, comfort in making household purchases has tripled.

Optimism about local economic conditions has seen a notable shift from 12% in August 2024 to 31% in February 2025, reaching the highest level ever since IPSOS started tracking consumer confidence in Pakistan.

Optimism about personal financial conditions has also been on a constant rise since August 2024, with 1/5 of Pakistanis now expecting improvements in the next 6 months, the highest since May 2024.

Confidence in job security has risen to 19%, the highest ever since IPSOS started tracking consumer confidence in Pakistan.

Over the last year, Pakistan observed a positive change (2.7 points) in the Global Consumer Confidence Index.

Within the region, while India, Türkiye, and Brazil observed negative changes, South Africa and Pakistan were in the positive territory.

With stable improvements in the last quarter, Pakistan maintains its position above Türkiye in the rankings.

In terms of optimism and confidence, Pakistan now stands very close to the global average (37%).

These results send a strong signal to potential investors globally, reaffirming Pakistan as a promising and reliable destination for investment.

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