Pakistan a destination choice for tourists: MD PTDC

Pakistan has all elements becoming a destination of choice for tourists owing to its historical monuments, cultural diversity and hospitable people.

This was stated by Managing Director Pakistan Tourism Development Corporation (PTDC) Chaudhry Abdul Ghafoor while talking to APP, he said that through development and management of well-articulated policies, product projection, marketing strategies and public-private partnerships, the tourism sector in Pakistan will contribute to the over-all socio-economic development of the country.

To achieve these, the PTDC is in the process of formulating its tourism policy.

In the light of this policy, the government will develop tourism as a hub of high quality facilities and services.

He said that PTDC will further improve its close interaction with provinces and mutual cooperation will be increased by regular consultation on tourism.

International marketing efforts for tourism promotion will be beefed up to create awareness about Pakistan through foreign missions and participation in international tourism conferences.

“We also intend to exploit the great potential of our cultural, scenic and religious tourism to create employment, generate revenues, reduce poverty, bring equitable distribution of benefits and building image of the country” he said – APP