Haleeb Foods refurbishes its business model to compete with multinational giants

News Image

MG News | November 13, 2018 at 02:09 PM GMT+05:00

0:00

November 13, 2018 (MLN): Haleeb Foods is endeavoring to reposition itself by establishing partnerships with European research and innovation centres as well as local farmers to enhance its product range. It is also focusing on modernizing its entire setup and strengthening its research and development segment in order to compete with multinational food giants.

Furthermore, the new management has introduced four new products in a span of six months to diversify in segments other than dairy, ranging from juices to water and allied products.

According to the Haleeb Foods’ official, the company has cleared all its debts which the old management had taken, and is now reinvesting profits for product diversification.

But despite the focus of coming out of a single product mind-set, its leading product Haleeb milk is expected to remain a key product for a long time, which will take the business forward.

The company once had a market share of 54% in the packaged milk category, which later declined over the years. It now has around 9% market share, according to the CEO.

Copyright Mettis Link News

Related News

Name Price/Vol %Chg/NChg
KSE100 138,597.36
256.32M
-0.05%
-68.14
ALLSHR 85,286.16
608.38M
-0.48%
-413.35
KSE30 42,340.81
77.13M
-0.03%
-12.33
KMI30 193,554.51
76.19M
-0.83%
-1627.52
KMIALLSHR 55,946.05
305.11M
-0.79%
-443.10
BKTi 38,197.97
16.53M
-0.59%
-225.01
OGTi 27,457.35
6.73M
-0.94%
-260.91
Symbol Bid/Ask High/Low
Name Last High/Low Chg/%Chg
BITCOIN FUTURES 117,670.00 121,165.00
117,035.00
-1620.00
-1.36%
BRENT CRUDE 69.23 70.77
69.14
-0.29
-0.42%
RICHARDS BAY COAL MONTHLY 96.50 0.00
0.00
2.20
2.33%
ROTTERDAM COAL MONTHLY 104.50 104.50
104.50
-0.30
-0.29%
USD RBD PALM OLEIN 998.50 998.50
998.50
0.00
0.00%
CRUDE OIL - WTI 66.03 67.54
65.93
-0.20
-0.30%
SUGAR #11 WORLD 16.79 17.02
16.71
0.05
0.30%

Chart of the Day


Latest News
July 18, 2025 at 07:21 PM GMT+05:00

Pakistan strengthens UK trade links


July 18, 2025 at 05:36 PM GMT+05:00

Pakistan, China set to advance agricultural innovation


July 18, 2025 at 05:10 PM GMT+05:00

PSX Closing Bell: Riding High, Ending Low



Top 5 things to watch in this week

Pakistan Stock Movers
Name Last Chg/%Chg
Name Last Chg/%Chg