BISP launches awareness drive to ensure transparent approach in tranche disbursement

March 26, 2019: The government has paid a total of Rs. 908 billion to Benazir Income Support Programme (BISP) in last 11 years for helping the deserving families to become self-sufficient.

From this amount, around 5,089,503 deserving families are getting cash assistance grant under Unconditional Cash Transfer (UCT) programme from Benazir Income Support Programme (BISP) across the country.

As many as 44,463 beneficiary families hailing from Gilgit- Baltistan, 140,832 from Erstwhile Federally Administered Tribal Area, 1,743,877 from Punjab, 97,593 from AJK, 1,083,579 from Khyber Pakhtunkhwa, 202,216 from Balochistan, 1,768,896 from Sindh and 8,047 beneficiaries hailing from federal capital are receiving cash assistance from BISP.

BISP has also launched an awareness raising drive across the country to inform beneficiaries about the exact time and dates for their quarterly stipend payment processing.

The initiative is part of BISP’s commitment to ensure more transparent approach in tranche disbursement. The campaign will not only reduce the fiduciary risks involved, but also educate the beneficiaries about the exact amount of stipend per beneficiary along with complete information for withdrawal of their money.

The initial campaign has been launched on radio on the basis of media habits survey, which asserts radio as ‘key beneficiary engagement tool.’ The radio campaign has been designed in accordance with the disbursement plan of all six partner banks for delivery of BISP tranche to its beneficiaries.

The disbursement mechanism for BISP’s Unconditional Cash Transfer (UCT) program mainly includes both, Biometric Verification System (BVS) and BISP Debit Cards (BDC). The campaign has been launched in different regional languages to ensure communication of message to the beneficiaries in diverse geographical regions.

The campaign is first of its kind as a huge challenge existed earlier with regards to payments to BISP beneficiaries. A number of fraudulent elements, tout mafia and other scrupulous elements were feared to deceive the beneficiaries. Therefore, BISP is constantly expanding its beneficiary engagement process and adopts various communication tools and approaches to reach its beneficiaries.

(APP)