Artistic Milliners acquires a denim factory in California

January 13, 2021 (MLN): Artistic Milliners (Pvt.) Limited, a global leader in denim fabric and garments has acquired a denim factory in Commerce, Calif., with plans to invest in the facility to grow the business into a state-of-the-art design and production hub based on Supply Chain 4.0 principles and 360 design development solutions.

Under the new name Star Fades International (SFI), the business continues to provide wash and finishing services to a customer roster that ranges from large international retailers to specialty premium labels.

“This acquisition gives us a strategic foothold in U.S., in a region with significant geographic and demographic advantages,” says Murtaza Ahmed, Founder at SFI and Executive Director at Artistic Milliners.

“California has historically been an important cornerstone for the international denim industry in 2021, we anticipate increased demand from international retailers and brands for near-shoring capacity, digital design services and sustainable solutions.

Our investment in this factory gives us a launch platform in the US to meet that demand as we build the factory of the future.”

As the first Pakistani denim company with an operational factory in Los Angeles, Artistic Milliners is raising the profile of Pakistan as a sourcing destination. The new factory expands Artistic Milliners’ global footprint and accelerates the company’s speed-to-market capabilities, while providing design-at-source at a time when businesses have curtailed travel during COVID-19 pandemic.

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