Pakistani Himalayan Pink Salt showcased in award-winning Brazilian product

October 06, 2025 (MLN): Pakistan’s Himalayan Pink Salt has gained international spotlight after a Brazilian innovation combining it with Amazonian biodiversity won distinction at the Women in Agritech  Global Summit of Women in Agribusiness and Biotechnology, held in Belgium from September 24 to 27.

According to the Embassy of Pakistan in Brazil, the award-winning product a soap produced under the Savana Amazônica brand in Boa Vista, Roraima  exemplifies how Pakistan’s unique natural resources can inspire innovative applications across global industries.

The recognition also reflects the growing synergy between Pakistan’s mineral exports and Brazil’s vibrant entrepreneurial ecosystem, said a press release issued.

Celebrated globally for its purity and rich mineral content, Himalayan Pink Salt continues to enhance Pakistan’s reputation in the wellness, health, and cosmetic sectors.

Pakistan’s Minister of Commerce, Mr. Jam Kamal Khan, hailed the achievement as a milestone for the country’s export potential:

“Pakistan’s Himalayan Pink Salt is a natural treasure, one that symbolizes both our cultural heritage and our economic potential. Its presence in an award-winning product in Belgium is evidence of how Pakistan’s resources can contribute meaningfully to global innovation. We welcome this recognition as an opportunity to strengthen partnerships with Brazil and beyond.”

Dr. Muhammad Babar Chohan, Trade and Investment Counsellor (TIC) at the Embassy of Pakistan in Brazil, emphasized the broader implications of the recognition:

“This achievement demonstrates how partnerships between Pakistan’s mineral resources and Brazil’s biodiversity can create world-class products with international appeal. Pakistan’s commercial section in Brazil is committed to supporting such ventures and building sustainable trade bridges between our two nations.”

The award, received in the presence of international dignitaries and investors, reinforces Pakistan’s strategic vision of promoting its natural resources in high-value global industries.

The Embassy of Pakistan in Brazil reaffirmed its commitment to advancing such collaborations, strengthening bilateral relations, and enhancing Pakistan’s integration into global value chains.

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