OpenAI targets growth in India with low-cost ChatGPT plan

August 19, 2025 (MLN): OpenAI launched a subscription plan in India priced at 399 rupees ($4.57) a month, the ChatGPT maker’s most affordable offering yet, as it looks to grow in its second-largest market by user base.

The new plan, called ChatGPT Go, provides expanded access to the latest model GPT-5, and other features at a lower cost, the Microsoft-backed firm said in a statement on its website, as CNBC reported.

Nick Turley, who leads ChatGPT, said in a social media post that the plan provides 10 times more message limits, image generations and file uploads, plus double the memory compared to the free tier.

“Making ChatGPT more affordable has been a key ask from users! We’re rolling out Go in India first and will learn from feedback before expanding to other countries,” Turley added.

OpenAI currently has two other paid plans: ChatGPT Plus, which costs 1,999 rupees a month in India or $20 internationally, and its top-tier ChatGPT Pro, priced at 19,900 rupees a month in India or $200 internationally.

In February, OpenAI CEO Sam Altman met with Indian IT Minister Ashwini Vaishnaw and discussed the country’s plan of creating a low-cost AI ecosystem.

Altman lauded India’s rapid AI adoption, calling it an important market for the company.

OpenAI’s latest GPT-5 AI model was released earlier this month to mixed reviews.

Some critics complained that it had a less intuitive feel, with negative feedback resulting in the company eventually restoring access to legacy GPT-4 models for paying customers.

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