IMC launches Toyota Yaris in Pakistan

March 20, 2020: Indus Motor Company (IMC), manufacturer of Toyota vehicles in Pakistan, announced the launch of the all-new Toyota Yaris at an attractive price starting at PKR 2.349 million. The company commenced bookings of its new vehicle on 19th March 2020.

Staying true to its focus on continuous improvement and high level of localization, IMC has invested around Rs. 8 billion in all-new model Toyota Yaris which will give customers value for money car, catering to the discerning needs of the Pakistani consumer.

Talking about the new Toyota Yaris, Ali Asghar Jamali, CEO IMC, said, “We are glad to commence bookings for Toyota Yaris, which will be available for delivery in the month of April. Under the development concept of “The New Value Pioneer,” we have focused on enhancing the design and comfort to offer the best in class value to our customers. With our Company’s commitment to delight customers with a wide range of products, Toyota Yaris would be an addition to our wide product range, providing customers with a choice based on their driving needs.”

Toyota Yaris will be available in 1300cc and 1500cc engine displacement in 6 variants. The introductory ex-factory prices for the 1300cc sedan starts at Rs.2,349,000 for GLi MT whilst the ex-factory price for the 1500cc top-of-the-line version, 1.5 ATIV X CVT, is Rs. 2,809,000.

The gasoline-only vehicle is set to attract new customers with exciting key features including Smart entry & Push start, 5 speed Manual Transmission & 7 speed CVT, MID with 4.2-inch TFT screen, Auto AC, Steering switches and 6.8-inch capacitive touchscreen infotainment system.

Toyota Yaris also has best in class safety features in all its variants which include Dual SRS airbag, Standardized ABS, EBD & TRC, Vehicle Stability Control (VSC), Brake Assist, Hill-start assist control (HAC), New Seat belt reminder for both driver & passenger, ISOFIX child seat anchors, Reverse camera and Traction Control.

Moreover, Toyota Yaris meets all the environmental regulations; it is more fuel-efficient and effectively reduces air pollution. It will offer environment-friendly motoring experience with cutting edge eco-technology.

Press Release