Haleon launches Centrum in Pakistan to boost health & wellness

March 12, 2025 (MLN): Haleon has officially launched Centrum across Pakistan, marking a significant milestone as the world's No.1 multivitamin brand enters the market to support the health and well-being of individuals in the country.

Centrum, backed by 40 years of research and recognized as the most studied clinical multivitamin globally, is committed to providing essential nutrients for a balanced and healthy lifestyle.

With 73% of women in Pakistan being micronutrient deficient, Centrum aims to address this critical need by offering scientifically backed nutritional support, as per the press release issued today.

In its commitment to better serve the people of Pakistan, Haleon has ensured that Centrum is available in pocket-friendly sizes and at prices that align with the purchasing power of the audience.

Recognizing that more than 70% of households face insufficient availability of essential micronutrients, the company is introducing two variants: Adult and Silver (50+).

These variants are designed to cater to 60% of the population of Pakistan and help bridge the nutritional gap effectively.

Expressing appreciation for the dedication and hard work behind this successful launch, Haleon’s leadership extended heartfelt gratitude to the team for achieving this milestone with unprecedented pace and rigor.

With this launch, Haleon Pakistan continues its commitment to promoting health and wellness across Pakistan and beyond, reinforcing its mission to improve lives through better nutrition.

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