Big Bird Foods expands with fresh raw fish fillets, finger fish line

October 08, 2024 (MLN): Big Bird Foods Limited (PSX: BBFL) is expanding its product portfolio with the introduction of a new line of raw fish fillets and raw finger fish, the company's filing on PSX revealed today. 

This product line will cater to the growing demand for high-quality seafood products in the market, aligning with our vision to innovate in the food sector and further expand our product line, it added. 

Key features of this new product line include premium Raw Fish Fillets and Raw Finger Fish sourced from trusted suppliers, ensuring freshness and quality, aimed at both retail consumers and the food service industry.

In addition, the product line is designed to meet the growing consumer trend towards healthier, ready-to-cook food options.

According to industry estimates, the fish and seafood market in Pakistan currently has a demand of over 700,000 tons annually.

With a growing preference for healthy and protein-rich diets, this segment is expected to grow at a rate of 4-5% per annum.

The introduction of premium raw fish fillets and finger fish products will allow BBFL to capture a significant share of this expanding market.

This strategic initiative is expected to enhance our market presence and contribute positively to our revenue streams.

The company is committed to delivering excellence and innovation to its customers and stakeholders.

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