January 4, 2022 (MLN): Al Shaheer Corporation Limited (PSX: ASC) has launched its new brand “Chef One” nationwide, the company filing on PSX showed on Tuesday.

Initially, the brand is available in all the leading stores of Karachi, Hyderabad, Lahore, Gujranwala, Sialkot, Bahawalpur, Faisalabad, Multan, Sargodha, Islamabad, Rawalpindi, Abbottabad, and Peshawar.

Previously, the management disclosed that the company has set a target to acquire a 3.6% market share (2,000 tons) in the launch year as the company is on its toes to make the product available at all locations as per demand, and for the major arrangements have been made such as the procurement of freezers.

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