Al-Haj Automotive obtains exclusive distribution and assembly for Proton Vehicles in Pakistan

Pakistan’s Alhaj Automotive Private Limited (a new company of ALHAJ FAW Group) have signed an agreement with Perusahaan Otomobil Nasional (National Automobile Company) aka PROTON on 29th August as the Exclusive Authorized Distributor and Assemblers of Proton Vehicles in Pakistan.

Agreement signing ceremony was held at Proton Motors Head Office in Kuala Lumpur.

ALHAJ plans to introduce modern and high tech vehicles in different categories including entry level sedans, Mid level Sedans, Crossovers/ SUVs, MPV and Hatchbacks in Pakistan. The vehicles will be equipped with the latest and state of the art technologies / features and will be provided in cheapest prices.

Malaysian car Proton reaching high hope after stake sold to Chinese Geely.

Al-Haj Motors, already acquire land for a separate assembly plant for Proton cars near-by Port Qasim area in Karachi.

Al-Haj Group is a leading Business Group involved in Transportation, Oil, Tires and are also the Authorized Distributor/Assemblers of FAW Products and Hyundai Heavy Commercial Products in Pakistan which means that they have a very diversified experience especially in Automobile Sector of Pakistan with an equally diversified team of professionals.

‘Proton’ is the Malaysian based automobile manufacturer which holds a major share in the Malaysian automotive industry. Established in 1983, it was a symbol of national pride and a country moving towards industrialization.

On last August, The Chinese owner of Sweden’s Volvo Cars Zhejiang Geely Holding Group signed an agreement to acquire a 49.9-percent stake in Malaysia’s carmaker Proton.

Zhejiang Geely Holding Group, which controls Hong Kong-based Geely Automobile and Sweden’s Volvo Car Group, acquire 49 percent of Proton, the sources said. Proton also controls British sports car maker Lotus.

The deal gives Geely a distribution network in Southeast Asia, where non-Japanese brands have struggled. Proton gets a financially strong partner and possibly more advanced technology.

Geely is one of China’s biggest independent auto brands, it started producing motorcycles in the 1990s and launched its first car in 2002. It bought Volvo from Ford Motor Co. in 2010.

Zhang suggested a possible strategy might be to manufacture Geely’s latest models under the Proton name.

“The current Geely models are much better than the current Proton models,” said Zhang.