Pakistan charts new export strategy under TDAP

July 07, 2025 (MLN): The Trade Development Authority of Pakistan (TDAP) has endorsed a series of strategic initiatives and restructuring plans to boost the country’s export competitiveness.

These decisions were taken at TDAP’s 12th Board Meeting held in Islamabad under the leadership of Commerce Minister Jam Kamal Khan.

Attended by senior government officials and TDAP Board members, the meeting endorsed the Annual Business Plan for FY 2025–26, along with Pakistan’s participation in over 120 international exhibitions.

It also approved Made in Pakistan exhibitions in Ethiopia and Bangladesh, national-level exhibitions, export promotion seminars, and a nationwide export training program.

To strengthen regional trade infrastructure, the Board approved the establishment of display centers, conference rooms, and IT accelerators in TDAP’s Quetta and Sialkot regional offices.

Sialkot will have dedicated facilities for the sports goods and surgical instruments sectors, as per the press release issued today.

The Board also approved initiatives aimed at enhancing women entrepreneurs' participation in international trade exhibitions.

The Commerce Minister emphasized the need to diversify export markets by focusing on emerging international destinations rather than relying on traditional partners.

He further proposed the induction of dedicated researchers at TDAP to provide sector-specific insights and strengthen planning and policy support.

While acknowledging areas for improvement, the Minister praised ongoing restructuring efforts to make TDAP a more export-oriented institution responsive to global trade dynamics.

The meeting concluded with the approval of enhanced promotional support for Pakistan’s trade missions abroad and the endorsement of recommendations by the TDAP Board’s Sub-Committees. 

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