Govt links export growth to skills development, e-commerce

April 21, 2026 (MLN): The government has emphasized that Pakistan can significantly boost its exports by combining skills development, e-commerce integration, and gradual formalization of the economy, while ensuring a level playing field for compliant businesses.

Federal Minister for Commerce Jam Kamal Khan said the country has strong potential for export-led growth, particularly in textiles, leather, and value-added recycled products, adding that connecting local talent and industry with global markets through policy support and digital platforms is key, according to a press release issued.

The remarks were made during a meeting with a delegation of business leaders and development practitioners led by Taimur Siddique, Director Shahi Group.

The meeting was also attended by Nawabzada Mir Muhammad Zarain Khan Magsi, Parliamentary Secretary for Tourism and Culture, Balochistan, along with representatives from the textile, leather, and trade sectors.

The minister highlighted Karachi’s advantages, including port connectivity, skilled labor, and an established industrial base, and stressed that while training initiatives are important, they must be linked with market access. He emphasized the role of e-commerce in enabling export opportunities, particularly for remote areas.

Participants shared examples of grassroots initiatives such as stitching and vocational training centers in Balochistan, where young women are producing export-quality goods, generating income at the local level.

The discussion also covered innovative marketing strategies, including storytelling-based branding that links products with social impact narratives like community development and women empowerment to enhance global appeal.

Jam Kamal Khan said traditional sectors such as carpet weaving and handicrafts can be revitalized through digital platforms, noting that e-commerce offers new opportunities for scaling these industries sustainably.

On policy measures, he reiterated the government’s commitment to improving ease of doing business, including rationalizing export-related charges, streamlining regulations, and addressing issues such as tax refunds to improve exporters’ liquidity.

He also emphasized the need to tackle challenges posed by the informal sector, stating that undocumented businesses create unfair competition. Strengthening documentation and enforcement, he added, would improve competitiveness and attract investment.

The meeting concluded with a commitment to strengthen public-private collaboration, promote digital trade ecosystems, and create a more enabling environment for businesses and entrepreneurs.

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