PEL collaborates with Panasonic to offer diverse range of products in Pakistan

June 3, 2020 (MLN): Panasonic Marketing Middle East & Africa has announced its new collaboration in Pakistan with Pak Elektron Limited (PEL) after a joint market assessment.

According to a notification issued by the latter in this regard, while the specifics are being worked by their respective teams, both companies in principle have agreed to jointly offer a diverse range of premium and locally-fit products to better meet the unique needs of the Pakistani market.

The collaboration will kick-start by the distribution of Panasonic's latest line up of air conditioner models and gradually aim to expand into other categories. As indicated by some industry reports, the rising urbanization, expanding middle-class population, and a growing workforce with high purchasing power are all contributing to the high demand for ACs in the country.

‘To meet this demand, Panasonic will rely on its multi decades' expertise in AC business backed by PEL's in-depth understanding of the Pakistani market, strong distribution network, and after-sales service. These wall-mounted split AC systems offer comfort, reliability, and efficient cooling, as well as boast cutting-edge technologies that help drive maximum efficiency and powerful performance’ the notification said.

Among these are: the Inverter Technology, which maximizes the performance of the compressor system for precise operation and low energy consumption; the 4-way Swing, which ensures a uniform flow of cool air to every part of the room with its 360° Air Flow Function; and the R41OA refrigerant, which promotes a safer and more environmentally-friendly operation.

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