Symmetry Group launches Pakistan’s first Generative AI Creative Studio

June 25, 2025 (MLN): Symmetry Group Limited (PSX: SYM) has officially launched AffairStudio.ai, Pakistan’s first Generative AI Creative Studio, designed to redefine how brands create and connect through intelligent storytelling.

Co-founded with four industry veterans, AffairStudio.ai integrates AI with emotional resonance to offer expressive experiences across voice, video, design, and interactivity.

The studio is expected to transform the production of content such as ad films in the country, the notification issued to the local bourse.

The launch marks Symmetry Group’s strategic expansion into AI-driven creative solutions, aligning with its broader vision to lead innovation in digital transformation and brand engagement.

Symmetry Group holds a 70% equity stake in AffairStudio.ai and retains strategic oversight of the venture, while the remaining 30% is held by the co-founders, who come from strong technology and advertising backgrounds.

This initiative demonstrates Symmetry Group’s commitment to pioneering next-generation creative models that merge human emotion with intelligent technology.

SYM is a leading digital technology and experiences company specializing in the transformation and digitalization of critical business functions.

It leverages expertise in digital strategy, transformation, artificial intelligence, digital commerce, data science, mobility, retail/research, and interactive marketing.

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