Labubu Mania drives Pop Mart’s profit surge
MG News | July 15, 2025 at 05:46 PM GMT+05:00
July 15, 2025 (MLN): Chinese toymaker Pop Mart International Group is forecasting a dramatic threefold increase in first-half revenue and an even bigger surge in profit, driven by the soaring global popularity of its Labubu plush toys.
The company announced on Tuesday (July 15) that it expects
at least a 350% gain in profit and a minimum 200% increase in revenue for the
six months ended June 30.
Labubu — a plush, pointy-eared, serrated-tooth monster, has
become the centre of a global collectibles craze, with celebrities like Rihanna
and BlackPink’s Lisa publicly showing off the toys.
In June, a human-sized version of the toy fetched $150,000
at an auction in Beijing, as Bloomberg reported.
Pop Mart cited not only the increased global recognition of
its brand but also cost optimisation and expense control as key factors behind
the improved profitability.
Initially a hit among young Chinese consumers, the Labubu
phenomenon has expanded internationally, with fans queuing for hours to get
their hands on the cult collectibles.
The explosive demand has turned Pop Mart into a company
valued at more than $40 billion, with its Hong Kong-listed shares rising 588%
over the past year.
The company’s rare breakthrough into Western markets has
secured it one of the highest retail profit margins among Chinese firms with
global presence.
Pop Mart’s gross profit margin reached nearly 67% last year,
significantly ahead of Miniso Group Holding’s 45%, and well above the roughly
20% margins posted by consumer electronics giant Xiaomi and EV leader BYD.
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