Chery Master Pakistan signals new product expansion

May 07, 2026 (MLN): Chery Master Pakistan is evaluating to launch two to three future models for the local market, including the Tiggo 4 HEV, QQ BEV, and Tiggo V, products that reflect Chery’s broader focus on hybrid, electric and multi-purpose mobility solutions.

Chery Master Pakistan, introduced locally by Master Auto Engineering, part of the Master Group with over 60 years of industrial and automotive legacy, has signalled the potential introduction of multiple new models in the local market following its strong participation at Auto China 2026, where the company engaged with global leadership and reviewed Chery’s next-generation product and technology roadmap.

The direction is supported by Chery’s global plan to introduce 13 new models over the next two years across gasoline, hybrid and electric powertrains, spanning SUV, sedan, urban mobility and pickup segments.

For Pakistan, these categories hold growing relevance as consumers increasingly seek fuel-efficient, practical and technology-driven vehicles amid rising fuel costs and changing mobility needs.

Speaking on the company’s future direction, Samir Malik, CEO of Chery Master Pakistan, said “Pakistan remains an important growth market for Chery’s advanced mobility technologies, adding that the company is focused on evaluating products that match local driving conditions, consumer expectations and long-term mobility trends.”

At Auto China 2026, Chery showcased the QQ BEV, a compact electric vehicle offering a range of up to 410 kilometres. The model is positioned as an affordable urban mobility solution, making it particularly relevant for congested cities such as Karachi, Lahore and Islamabad, where lower running costs, ease of movement and compact design are becoming more important for daily commuters.

The Tiggo V concept, meanwhile, represents a versatile mobility platform combining SUV space, MPV practicality, and pickup-style utility. Its multi-purpose character aligns closely with Pakistan’s strong preference for family-oriented vehicles that can also support lifestyle, business and utility requirements, according to a press release issued.

The Tiggo 4 HEV further expands Chery’s hybrid portfolio into a more accessible segment, potentially opening new opportunities in Pakistan’s compact SUV market.

With hybrid technology gaining traction due to fuel economy benefits and limited charging infrastructure for full EVs, such products could play an important role in accelerating local NEV adoption.

Chery currently operates in more than 130 countries with over 19 million global users, while one out of every four vehicles exported from China is a Chery, underscoring the company’s growing export leadership.

In Pakistan, Chery Master Pakistan has established the largest locally assembled (CKD) plug-in hybrid SUV portfolios in the market.

This includes the Tiggo 9 PHEV positioned as the first premium plug-in hybrid E-SUV, the new Tiggo 8 PHEV as the country’s only 7-seater plug-in hybrid D-SUV, and the newly introduced Tiggo 7 PHEV as a premium 5-seater C-segment SUV.

Together, this lineup spans key SUV segments and reflects a deliberate strategy to make advanced hybrid technology accessible across different customer needs.

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