Alibaba steps into Pakistan’s digital finance market

April 14, 2026 (MLN):  Pakistan has marked a significant development in its digital and financial landscape as the Securities and Exchange Commission of Pakistan (SECP) has issued a Non-Banking Finance Company (NBFC) license to Cocotech Pakistan, a company associated with the global e-commerce giant Alibaba Group.

Cocotech Pakistan will introduce Buy Now, Pay Later (BNPL) services in the country, enabling consumers to purchase products from e-commerce platforms through easy installment plans. This move is expected to improve access to digital credit and boost online shopping activity across Pakistan, according to a press release issued.

It was noted that Alibaba Group is also planning direct investment in Pakistan, signaling growing confidence in the country’s expanding digital economy and large consumer base.

Chairman of the Securities and Exchange Commission of Pakistan, Dr. Kabir Sidhu, said Pakistan’s rapidly growing digital economy and large consumer market continue to attract international investors. He highlighted that significant opportunities exist within the country’s financial services sector.

He further stated that improved access to financial services will particularly benefit young people, freelancers, and small businesses, helping them participate more effectively in the digital economy.

Dr. Sidhu added that the entry of Alibaba Group is expected to enhance competition in the market and drive innovation in Pakistan’s emerging fintech ecosystem.

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