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PVC market to witness upward trend in years to come

PVC market to witness upward trend in years to come
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December 08, 2022 (MLN): With growing consumer awareness about new construction materials and sustainability, the PVC downstream market in Pakistan is expected to witness an upward trend in the coming years.

The local construction industry is to record a growth of 6% this year, as PACRA reported on Thursday.

Over the next seven years, the sector is expected to grow by a whopping 92% as Pakistan enters the rehabilitation phase in the aftermath of catastrophic floods and CPEC-related activities revive as well.

As a result, the demand for PVC applications and other construction materials is also likely to gain traction.

“The PVC market in Pakistan has undergone a phase of growth and diversification in the last few years. To meet the market requirements, we have continued to scale our operations and completed Plant expansion to 295,000 tons annually”, Chief Commercial Officer at EPCL Muhammad Idrees said.

He further added that last year the company contributed $165 million in import substitution through local PVC & VCM production and generated $28mn in foreign exchange through exports.

Due to Pakistan’s inherent advantages and close proximity to growing regional markets, there is huge export potential for PVC downstream products, which should be capitalized by local manufacturers, he added.

Muhammad Idrees added that in order to promote the use of high-quality PVC downstream products, especially in the construction sector of Pakistan, EPCL is undertaking various market development initiatives and has made a significant investment with its partners to launch a branded outlet called think PVC.

Elaborating on the concept of a think PVC outlet, he said that EPCL wants to engage the construction industry and other associated stakeholders to highlight innovative construction materials, with a focus on sustainable materials such as PVC.

Currently, around 55% market share of PVC applications in Pakistan is held by pipes and fittings. The goal is to create wider awareness that PVC resin applications include the manufacturing of doors, windows, flooring, roofing, outdoor furniture, vanities, and other products.

Idrees shared that with the increasing population, there is a dire need to adopt modern and innovative construction materials for sustainable living.

Compared to other materials, PVC is waterproof, termite and damage-resistant, fire retardant, and lightweight material, which offers high durability and requires minimal maintenance.

PVC is more sustainable as it has a 50% lower carbon footprint as compared to aluminum, a competing product. It also has a much longer life span and is recyclable. Consumers can save up to 28% in heating and cooling costs when using a double-glazed PVC window.

He believes that the future of the PVC downstream market in Pakistan remains promising as climate change tops the government agenda and more sustainable practices will be adopted by the construction industry.

“All sectors in Pakistan are expected to adopt greener solutions in line with the government policy of preserving natural resources and forests. PVC is a viable alternative to wood products, and we expect to see greater market penetration of PVC downstream products as the construction sector embraces a Go Green approach”, Idrees stated.

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Posted on: 2022-12-08T15:47:21+05:00


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