Pakistan’s tourism sector projected to generate $33bn by 2033: WB

News Image

MG News | November 08, 2023 at 01:05 PM GMT+05:00

0:00

November 08, 2023 (MLN): Pakistan attracted $16 billion in visitor spending in 2022 which is projected to touch $30bn in 2033, the World Bank stated.

The travel and tourism sector’s total contribution to Pakistan’s GDP was 5.9% in 2022 and 4.2 million jobs, the global lender said on its website.

This is sub-optimal considering the diverse tourist sites located across the country.

Pakistan experienced an unprecedented surge in domestic tourism immediately after the COVID-19-induced travel restrictions were lifted.

For instance, in 2021 and 2022, over 1.2m domestic and international tourists visited the country’s Khyber Pakhtunkhwa province alone.

To manage this increasing all-season footfall of visitors while harnessing its understated economic potential, the local authorities, communities, and private sector require resources, equipment and training without losing focus on green and inclusive tourism.

‘Travel Responsibly to Experience Eco-Tourism in Khyber Pakhtunkhwa’ (TREK), an initiative, which is a partnership between the Government of Khyber Pakhtunkhwa, the World Bank (WB), and Nestlé Pakistan, has helped the development of tourism infrastructure in the country.

TREK aligns with the ongoing efforts of the Khyber Pakhtunkhwa Integrated Tourism Development Project (KITE), which focuses on heritage preservation and the development of tourism infrastructure.

TREK complements the ongoing activities of Khyber Pakhtunkhwa Integrated Tourism Development Project (KITE) project for heritage preservation and tourism infrastructure development.

Since 2020, it has completed awareness campaigns for tourists, and training of local communities and hospitality businesses on waste management.

TREK has trained over 650 participants from more than 150 hotels and restaurants in Khyber Pakhtunkhwa’s tourist areas.

The beneficiaries also included local communities, local authorities, and academia of Peshawar, Nathiagali, Abbottabad, Swat, Naran, and Chitral districts.

These trainings concentrated on solid waste minimization, segregation, management, and recycling techniques.

Public service messages on responsible tourism were also launched through social media and radio campaigns in Khyber Pakhtunkhwa and the cities of Islamabad and Lahore.

Most country’s domestic tourists are concentrated in these geographies and were thus able to receive communication on tourist helplines on the importance of keeping the sites litter-free.

10,000 reusable bags were distributed to tourists and the hotel association in tourist hotspots aiming to encourage their use and minimize littering.

In parallel, the IDA-financed KITE project provided waste bins, garbage collection, and compacting machinery to the local authorities in Nathiagali, Naran, Chitral, and Kumrat districts of Khyber Pakhtunkhwa, and a few locations in Punjab province.

Moreover, it installed 50 tourist information signboards to complement the awareness campaigns.

Copyright Mettis Link News

Related News

Name Price/Vol %Chg/NChg
KSE100 155,384.51
274.67M
0.61%
944.82
ALLSHR 95,133.57
856.28M
0.49%
465.41
KSE30 47,466.99
137.10M
0.74%
347.09
KMI30 227,645.22
99.71M
0.67%
1519.50
KMIALLSHR 63,888.06
353.11M
0.50%
319.01
BKTi 41,761.78
72.20M
0.33%
138.95
OGTi 31,619.14
7.57M
0.41%
130.35
Symbol Bid/Ask High/Low
Name Last High/Low Chg/%Chg
BITCOIN FUTURES 115,220.00 117,240.00
114,940.00
-2045.00
-1.74%
BRENT CRUDE 67.14 67.52
66.78
0.15
0.22%
RICHARDS BAY COAL MONTHLY 84.00 0.00
0.00
-1.20
-1.41%
ROTTERDAM COAL MONTHLY 93.00 0.00
0.00
0.05
0.05%
USD RBD PALM OLEIN 1,106.50 1,106.50
1,106.50
0.00
0.00%
CRUDE OIL - WTI 62.90 63.24
62.52
0.21
0.34%
SUGAR #11 WORLD 15.90 15.98
15.80
0.11
0.70%

Chart of the Day


Latest News
September 15, 2025 at 05:53 PM GMT+05:00

Gold price in Pakistan remain unchanged


September 15, 2025 at 05:47 PM GMT+05:00

PIBTL swings to loss in FY25


September 15, 2025 at 05:30 PM GMT+05:00

KAPCO reports significant profit decline in FY25



Top 5 things to watch in this week

Pakistan Stock Movers
Name Last Chg/%Chg
Name Last Chg/%Chg