'Made in Pakistan' exhibition to boost trade, investment

December 24, 2024 (MLN): Jeddah has opened its doors to the inaugural "Made in Pakistan" Exhibition, a grand initiative aimed at spotlighting Pakistan's industrial strengths and fostering international partnerships.

The event will feature a diverse array of products, ranging from textiles and handicrafts to cutting-edge technology and services, playing a pivotal role in boosting trade and investment opportunities.

This was stated by Federal Minister for Commerce Jam Kamal Khan on Monday.

He emphasized the importance of focused matchmaking during the B2B sessions to create meaningful business opportunities for both product and service sectors.

The three-day event will feature an exhibition, B2B meetings, and a gala dinner, with 125 exhibitors representing Pakistan’s diverse industries.

Key sectors include textiles, leather, agriculture, surgical goods, engineering, construction, sports goods, pharmaceuticals, IT, and more.

The exhibition is designed to connect Pakistani businesses with international buyers and investors, promoting the country’s products on a global platform.

The minister directed the initiation of a robust media campaign, including video promotions, to maximize outreach and ensure the event’s success.

He highlighted the event as a significant step toward attracting foreign investment and strengthening Pakistan’s position in the global market.

The Saudi side has assured full cooperation in organizing the exhibition, reflecting strong regional interest in Pakistan’s industries.

With significant business deals expected, the “Made in Pakistan” Exhibition is set to become a landmark event, paving the way for enhanced trade and investment opportunities.

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