February 7, 2019: Information Minister Chaudhry Fawad Hussain has invited Facebook to open its office in Pakistan to get advertisement business.
He was addressing a function related to the importance of digital media in Islamabad on Wednesday.
The Minister informed that Pakistan has allocated one-third of government advertisements to digital media. He said that advertisements worth about seven billion rupees are generated in Pakistan.
Pointing out that the advertisement platforms are shrinking from formal media to digital media, he said that there is a crisis in the media industry, but it is linked with technology as our media houses are lagging behind in using modern technology.
The Minister urged the media industry to initiate research to know effects of digital media on the formal media.
He said the government has decided to transform Associated Press of Pakistan into Digital Service of Pakistan.
The Minister assured that the government is bringing a framework to regulate web TV, social media, and other media.