Zarea join hands with SAWiE to boost agriculture
MG News | October 15, 2025 at 04:02 PM GMT+05:00
October 15, 2025 (MLN): Zarea Limited (PSX: ZAL) has entered into a Memorandum of Understanding (MoU) with SAWiE (Sustainable Agriculture Water & Intelligent Ecosystem) to optimize agricultural productivity and sustainability.
SAWiE is a UK-founded agri-intelligence platform that leverages satellite technology, climate data, and AI-driven analytics.
This collaboration represents a major step in Zarea’s vision to develop a digital ecosystem for Pakistan’s agriculture commodities supply chain, leveraging SAWiE’s data analytics, satellite-based crop monitoring, and AI-powered advisory tools to enhance traceability, productivity, and climate-smart farming practices.
Key highlights of this partnership include:
Traceability of Agricultural Produce: The partnership integrates SAWiE’s AI-powered, climate-intelligent traceability tools with Zarea’s digital marketplace, enabling real-time visibility from farm to factory.
This will include field mapping, cultivation practices, harvest timelines, and geo-tagged farm locations, allowing Zarea to verify sourcing integrity and strengthen its leadership in transparent, ethical, and sustainable agri-commerce.
Sustainable Procurement and ESG Data: Strengthening Zarea’s ESG and sustainability credentials by aligning with European agri-tech and environmental standards.
Digital Data Sharing and Integration: Both Parties shall integrate relevant data platforms to enable end-to-end transparency in procurement, from farm registration to delivery.
Joint Technology and Innovation Initiatives: R&D and innovation projects aimed at empowering farmers, reducing inefficiencies, and improving industrial procurement cycles.
This partnership not only enhances Zarea’s technological and environmental footprint but also firmly positions the Company at the forefront of sustainable, data-driven trade and agri-intelligence in Pakistan’s commodities market.
By integrating European agritech expertise and precision-farming intelligence, Zarea is paving the way for a digitally connected, transparent, and ESG-compliant supply chain that aligns with global sustainability and traceability standards.
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