VYU enters Pakistan, brings fashion shopping to livestreams

October 24, 2026: VYU, a Pakistan-based video-first fashion shopping platform, has launched in Pakistan with a six-hour livestream featuring veteran actress Bushra Ansari and digital content creators Ron & Coco.

The livestream is scheduled to run from 3 PM to 9 PM Pakistan time across VYU’s Facebook, Instagram and YouTube channels, featuring fashion discussions, styling segments and live entertainment.

Co-founded by Farzana Sheikh and Afraz Siddiqui, VYU is built around Entertainment Commerce™—an innovative approach allowing shoppers to watch styling content, celebrity segments, and fashion discussions while purchasing featured products in real time. The platform offers curated collections of clothing, footwear, handbags, and accessories.

Throughout the launch event, Bushra Ansari, Ron & Coco, and other digital creators will join the VYU team for interactive styling segments, fashion discussions, and live entertainment.

"Shopping has always been as much about discovery and inspiration as it is about buying," said Farzana Sheikh, Co-Founder of VYU. "VYU brings that experience online so that discovering a new style and purchasing it happen in the same moment."

"Pakistanis already discover fashion through videos and creators, but online shopping hasn't caught up," said Afraz Siddiqui, Co-Founder of VYU. "VYU brings watching, discovering, and buying into one connected experience. We believe this is an exciting new direction for Pakistan's digital retail industry."

Viewers can watch the launch on Facebook, Instagram, and YouTube, and shop at https://vyucart.com.

VYU is a Pakistan-based, video-first fashion shopping platform co-founded by Farzana Sheikh and Afraz Siddiqui and operated by The Shopping Stream.

The platform combines fashion, entertainment, creator-led discovery and interactive technology as part of its online shopping model. Further information is available at vyucart.com/pages/about.

Press Release