Treet revises launch timeline for Genesis, Estela brands

MG News | January 06, 2026 at 11:50 AM GMT+05:00

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January 06, 2026 (MLN): Treet Corporation Limited (PSX:TREET) has revised the launch timeline for its upcoming personal care brands, Genesis and Estela, shifting the rollout from its previously planned date of January 1, 2026.

The company had earlier shared that the two brands were scheduled for launch at the beginning of the year.

However, management has now decided to reschedule the introduction to better align with a more favorable market window, according to the company's statement issued today.

Under the revised plan, Treet Corporation intends to carry out a simultaneous nationwide launch of both Genesis and Estela after the first week of Ramadan.

The company believes the adjusted timeline will support a more effective market rollout and help drive sustained consumer engagement.

All other elements of the previously disclosed material information remain unchanged.

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