Samsung integrates AI across operations

June 09, 2026 (MLN): Samsung Electronics declared plans to embed artificial intelligence (AI) throughout its business operations as part of a company-wide transformation aimed at improving productivity, accelerating innovation, and positioning the group for long-term growth in the AI era.

The South Korean technology giant said the initiative will involve a comprehensive redesign of work processes and corporate practices, with chief executives of Samsung affiliates taking direct responsibility for driving AI-led management reforms across eight key business areas.

Speaking about the strategy, Samsung Electronics Chairman Lee Jae-yong emphasized the need for a fundamental shift in how the organization operates, calling for AI to be integrated throughout the company's value chain, including research and development, manufacturing, marketing, and business support functions, as per reported by APP.

As part of the rollout, Samsung will begin deploying external generative AI platforms, including ChatGPT and Gemini, across its affiliates during June.

The company expects these tools to enhance decision-making, streamline workflows, and improve operational effectiveness.

Samsung said the adoption of AI will extend beyond routine automation, serving as a central pillar of broader management innovation and business transformation efforts.

To facilitate implementation, the company plans to introduce function-specific AI operating guidelines and strengthen security measures to address data protection and governance requirements associated with expanded AI usage.

The move underscores Samsung's ambition to leverage AI as a strategic growth engine while reshaping its organizational structure and working culture to remain competitive in an increasingly AI-driven global market.Top of FormBottom of Form

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