REAP secures 60,000 MT rice orders during China visit

July 23, 2026 (MLN): The Rice Exporters Association of Pakistan (REAP) delegation concluded its visit to China by securing orders for 60,000 metric tons of Pakistani rice from leading Chinese buyers in Guangzhou and Shenzhen, marking a significant outcome of its trade promotion activities.

According to REAP, the achievement shows the growing demand for Pakistani rice in the Chinese market and reinforces the confidence of Chinese importers in its quality, distinctive aroma, competitive pricing, and reliable supply.

The 17-member delegation, led by Senior Vice Chairman REAP Muhammad Jawed Jillani, visited Guangzhou, Shenzhen, and Dongguan from July 20 to July 24, 2026.

Upon arrival at Guangzhou Baiyun International Airport, the delegation was received by the Consulate General of Pakistan in Guangzhou, which also hosted a welcome dinner.

The Consulate General of Pakistan in Guangzhou, in collaboration with the Guangdong Chamber of Commerce of Importers and Exporters (GDCCIE), organised a B2B matchmaking event that brought together 17 Pakistani rice exporters and 18 Chinese enterprises for business-focused discussions on prospective cooperation in the rice, sesame and maize sectors.

During the event, Trade and Investment Counsellor Muhammad Imran invited Chinese enterprises to participate in the FoodAgro exhibition scheduled to be held in Karachi from November 23 to 26, 2026, according to media reports.

The delegation also held meetings at Guangdong Agribusiness Group and the Guangzhou International Cooperation Center. Muhammad Jawed Jillani, Rafique Suleman and Mahesh Kumar introduced the delegation members to leading Chinese buyers and business representatives, while Rafique Suleman delivered a presentation on Pakistan's rice export sector.

The meetings were followed by interactive business-to-business (B2B) sessions, during which Pakistani exporters held discussions and negotiations with Chinese importers.

At the conclusion of the meetings, Muhammad Jawed Jillani, Rafique Suleman and Mahesh Kumar presented REAP shields to their Chinese counterparts as a gesture of friendship and goodwill.

The delegation also called on Consul General of Pakistan to Guangzhou, Sardar Muhammad, who discussed the potential for increasing rice exports to China in light of comparative trade data for the past three years and sought the delegation's views on issues and challenges in the Chinese market.

The delegation shared its experiences regarding exports to China and sought the support of the Mission and the Government of Pakistan in engaging with the Chinese authorities to help address the challenges faced by rice exporters.

It also shared insights into Pakistan's rice industry and its export performance to China, expressing hope to deepen bilateral collaboration in rice exports and strengthen overall trade relations.

Speaking on the successful conclusion of the visit, Muhammad Jawed Jillani described the securing of orders for 60,000 metric tons of rice as a landmark achievement for Pakistan's rice export sector.

He said the orders demonstrate the effectiveness of REAP's efforts to promote Pakistani rice in international markets and strengthen trade relations with China, adding that China remains one of the most important strategic markets for Pakistan's rice industry.

Rafique Suleman said Pakistani rice has earned a strong reputation among Chinese consumers owing to its quality, rich aroma, consistency and value, adding that sustained engagement with international buyers and regular trade promotion activities would help Pakistan expand its presence in the global rice trade.

REAP said it remains committed to promoting Pakistani rice, strengthening Pakistan-China trade relations and creating new export opportunities.

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