PM Shehbaz Sharif engages EU firms to boost investment

April 28, 2026 (MLN): Prime Minister Shehbaz Sharif on Tuesday met a delegation of senior officials from the European Union and representatives of leading European companies at the Prime Minister House.

The delegation was led by Peteris Ustubs, Director (Asia Pacific) at the European Commission’s Directorate General for International Partnerships, and included Thourya Triki along with senior executives from Adidas, Andritz, and IKEA.

The delegation is visiting Pakistan to attend the EU-Pakistan Business Forum, while Raimundas Karoblis was also present during the meeting.

Welcoming the participants, the Prime Minister thanked them for their presence at the EU-Pakistan Business Forum and noted that the EU remains Pakistan’s largest trading partner and the top destination for its exports.

He appreciated the convening of the forum and expressed hope that it would further strengthen trade and investment ties between Pakistan and the EU, reaffirming the government’s commitment to facilitating business and investment growth.

The Prime Minister also underscored Pakistan’s determination to stabilize its economy despite regional challenges, including rising oil prices linked to the situation in the Middle East.

He referred to his recent telephone conversations with Antonio Costa, where discussions focused on regional security and enhancing Pakistan-EU relations.

The EU delegation appreciated the Prime Minister’s role in promoting peace in the region and acknowledged the government’s cooperation in hosting the EU-Pakistan Business Forum.

Members of the delegation shared their investment experiences in Pakistan and highlighted significant potential for expanding business-to-business cooperation across sectors such as energy, communications, and IT. More than 600 B2B meetings are expected on the sidelines of the forum.

From Pakistan’s side, the meeting was attended by Ishaq Dar, Jam Kamal Khan, Azam Nazeer Tarar, Tauqir Shah, Bilal Azhar Kayani, Tariq Fatemi, Haroon Akhtar Khan, along with other senior government officials.

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