Govt eyes sustainable tourism, key investment driver

January 22, 2026 (MLN): The Government of Pakistan is actively promoting sustainable tourism as one of the country’s most promising and investment-ready sectors, aiming to generate economic growth, create jobs, empower local communities, and protect natural and cultural assets.

Ongoing policy reforms, ease of doing business initiatives, and institutional support to attract responsible domestic and foreign investment across tourism infrastructure, hospitality, transport, eco-resorts, health and wellness tourism, and digital tourism platforms.

Federal Minister for Board of Investment,  Mr. Qaisar Ahmed Sheikh, delivered the keynote address at the Sustainable Tourism Forum & Expo (STF) 2026, organized by the Islamic Chamber of Commerce & Development (ICCD) in collaboration with FPCCI, at PC Hotel, Karachi, according to the press release. 

Addressing policymakers, international investors, and business leaders, he emphasized opportunities in public-private partnerships, joint ventures, green investments, halal tourism, cultural and heritage tourism, and the blue economy, all aligned with national priorities such as climate adaptation, youth employment, SME growth, and regional connectivity.

During the event, the Minister toured exhibition stalls, engaging with local and international exhibitors. At the conclusion, FPCCI President Mr. Atif Ikram Sheikh presented a commemorative shield to the Minister.

The Board of Investment, under his leadership, reaffirmed its commitment to facilitating investors, strengthening international partnerships, and positioning Pakistan as a leading destination for sustainable tourism and long-term investment.

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