Chery Master offers major relief across its PHEV lineup

July 23, 2026 (MLN): Master Auto Engineering (MAE), a company of Master Group of Industries and the official manufacturer and distributor of Chery vehicles in Pakistan, has announced measures to relieve the impact of the recently revised Sales Tax (ST) for customers purchasing its locally assembled Chery Super Hybrid (CSH) lineup until 31 July 2026.

The decision reflects MAE's commitment to facilitating customers while supporting Pakistan's transition towards New Energy Vehicles (NEVs).

The measure applies across MAE's locally assembled Chery Super Hybrid Tiggo lineup, reaffirming MAE's commitment to making intelligent new energy mobility more accessible for Pakistani families while accelerating the adoption of cleaner mobility solutions.

For existing customers, and while stock lasts, effective prices before July 31 stand as follows:

*Ex-factory price; for existing customers and while stock lasts.

Powered by Chery Super Hybrid (CSH), recognised as the world's best plug-in hybrid technology, Chery's locally assembled plug-in hybrid lineup delivers Pakistan's longest-range plug-in hybrid experience, offering up to 170 km of pure electric driving range and up to 1,400 km of combined driving range.

By combining the benefits of electric mobility with the confidence and convenience of conventional driving, helping reduce fuel dependency, everyday running costs and range anxiety, Chery Super Hybrid offers a practical pathway towards cleaner mobility for Pakistani families, particularly as the country's EV infrastructure continues to evolve.

Since introducing Chery in Pakistan, MAE has remained committed to strengthening the country's automotive landscape through continued investment in local manufacturing, advanced production capabilities, employment generation and nationwide dealership network expansion.

With its 60+ acre manufacturing facility, a nationwide network of 10 dealerships and plans to expand to 20 dealerships within the next six months, the company continues to contribute towards industrial development, technology transfer and long-term economic growth while expanding access to advanced mobility solutions.

Speaking on the occasion, Samir Malik, CEO of Master Auto Engineering, said: "At MAE, our customers have always been at the heart of every decision we make.

The measures introduced to ease the impact of the revised Sales Tax reflect our long-term commitment to making the world's most advanced new energy vehicles more accessible while accelerating Pakistan's transition towards New Energy Vehicles.

Through Chery Super Hybrid, we will continue investing in local manufacturing, innovation and customer-focused initiatives that deliver greater value and sustainable mobility for Pakistani families."

With Pakistan's largest and highest selling locally assembled plug-in hybrid SUV lineup, expanding local manufacturing capabilities and a rapidly growing nationwide dealership network, MAE remains committed to delivering globally advanced mobility solutions that create long-term value for Pakistani families while supporting the continued growth and transformation of Pakistan's automotive industry.

Press Release