December 14, 2018 (MLN): Master Builders Solutions, BASF's global brand of advanced chemical solutions for construction, launched its range of construction chemicals at more than 200 retail outlets in Karachi, yesterday.
These chemicals include solutions for waterproofing, mortar and concrete admixtures. The company explains in a recent press release that this range of products is designed to help make Pakistan's rapid urbanization more sustainable, by ensuring that houses and other buildings are both faster to construct and longer-lasting.
The launch ceremony held in Karachi was attended by Faisal Akhtar Managing Director BASF, Sandra Friedel in Regional Planning, Controlling & Projects/Regional HR Business Partner Construction Chemicals Asia Pacific, Muhammad Nadeem Distribution manager Construction Chemicals Pakistan, Mohsin Zia General Manager Construction Chemicals Pakistan, and Mathew Ross Head of Sales and Marketing, Construction Chemicals Asia Pacific.
“As Pakistan continues to urbanize, a massive amount of construction is needed to build high quality housing for the growing population. BASF is working closely with the construction industry to promote sustainable projects on the ground, which can combine the advantages of BASF's global technologies with in-depth knowledge of local building needs. With BASF's chemistry, buildings require less maintenance but last longer,” said Faisal Akhtar, Managing Director, BASF Pakistan (Private) Limited.
