November 29, 2018 (MLN): All Pakistan fruit & vegetable exporters, importers & Merchants Association (PFVA) has set current year export target of Kinnow to 325,000 tons by reducing 50,000 tons compared to the last year, revealed by the recent press release.
The export of Kinnow is due to commence from 1st December 2018.
According to the bulletin, production of Kinnow during this year is expected to be around 2 million metric tons, however due to limited availability of good quality of exportable Kinnow, the export target has been curtailed this year.
According to Waheed Ahmed Patron-in-Chief –PFVA & Vice President-FPCCI a record export volume of 375000 tons was attained during last year fetching foreign exchange of US$ 200 million while with the current export volume of 325000 tons, the country is expected to earn foreign exchange of US$ 180 million.
Moreover, due to high cost of production of Citrus fruit and with stiff competition with big exporters of Citrus fruits namely – Turkey , Morocco and other bib producers of Citrus Fruits in the International markets, Pakistan is confronted with real tough competition – Waheed deplored, says the press release.
As per the document, the devaluation of Pakistani currency has lost its favorable impact due to upward revision of freight charges by the shipping companies, rise in cost of packing material and substantial increase in local transportation charges while with an increase of Rs. 100, the cost of purchase of Kinnow has become Rs 800 per mound this year.
Russia, Indonesia, Gulf countries and Middle Eastern countries are big importers of Pakistani Kinnow while Iran had also been a big buyer as well, however this is the seventh consecutive season of Kinnow, Pakistan continues to face ban on import export of Kinnow by the Govt. of Iran.
Iran is an international market having capacity of 80,000 ton to 100,000 ton of Pakistani Kinnow which had been closed for several years.
Though Russia is a big market of Pakistani Kinnow, however Pakistan is faced with stiff competition from Morocco & Turkey in this market.
Due to bumper crop of Kinnow in Morocco & Turkey coupled with devaluation of Turkish currency, Moroccan & Turkey exporters would get good benefit of these factors and it would be easy for them to compete in the Russian market.
According to Waheed, the collective export of Citrus fruit and value-added products can be enhance to one billion US dollar within five years, however to attain this target, it’s imperative to grow new varieties of Citrus fruits through extensive Research & Development besides ensuring Kinnow “free from all diseases” and to increase yield per acre by setting up new orchards, says the report.
Report further adds that, due to poor quality and various diseases which has engulfed Kinnow, Pakistan has been unable to take advantage of the gigantic International markets of China and Europe.
However, now in this changing scenario due to ongoing project of CPEC the access in Chinese big market would become easy and it’s anticipated that China would become a big buyer of Pakistani Kinnow.
Moreover, by acquiring technology from China, production of crop of Kinnow and other fruits can be substantially enhanced.
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