January 31, 2023 (MLN): All Pakistan Textile Mills Association (APTMA) on Monday emphasized the textile industry to increase their exports through E-Commerce, a session organized by APTMA yesterday.
A detailed presentation made by Chief Executive Officer (CEO) MindWhiz Mr. Shah Hassan for the APTMA members on how to utilize international e-commerce platforms to increase exports.
“The global market volume of Amazon, a leading e-commerce platform, is over $600 billion and China is top the global exporter in the world through e-commerce”, Mr. Hassan said.
He further added, “Pakistan is ranked as the third topmost country with the highest number of sellers after the USA and China and major exports of Pakistan that contribute to e-commerce include textiles, leather, sports goods, chemicals, carpets, and, rugs.”
According to him, Amazon’s number one seller is also from Pakistan which generated $650 million in revenue in 2022.
There is enormous scope for textile exports from Pakistan in the fields of hosiery, bedding and bath, apparel, sports and outdoors, kitchen, and dining items, he stressed.
He also informed the audience that there is a huge potential to grow for brands on e-commerce platforms and explained selling strategies on these platforms, and the ultimate goal of e-commerce platforms is to build up brands in terms of sales, customer satisfaction, and overall performance.
Sellers can achieve a 46% profit margin by selling their products through e-commerce, he added.
“Pakistan can increase its exports by $6bn per annum in case it avails 1% of the global market volume of $600bn at Amazon”, Vice Chairman APTMA Mr. Asad Shafi said.
He said the Patron-in-Chief APTMA Gohar Ejaz has envisioned utilizing surplus yarn and fabric valuing about $3bn in a local production of garments and other value-added textile products by establishing 1000 garment units each costing $7mn and giving employment to 700 workers.
He continued that this new addition of stitching units will have the potential to provide employment to around one million people and additional exports of $210bn leaving no need to beg all around the world for additional foreign exchange.
The stitching revolution coupled with normal BMR and expansion will uplift total textile exports to $50 billion in the next five years, Vice Chairman noted.
According to him, the purpose of the orientation session was to identify supply chain issues, logistic challenges, and the goal of customer satisfaction while promoting e-commerce in the textile industry of Pakistan to maximize Pakistan’s share of global textile exports.
Copyright Mettis Link News
Posted on: 2023-01-31T10:37:53+05:00
